Handcrafted Luxury Rugs: The Maison Moghadam x Eichholtz Collection Story
A Legacy of Royal Patronage
The story of Maison Moghadam begins in 1962 on the French Riviera, when Alexander Moghadam received a personal invitation from Princess Grace of Monaco to bring his carpet expertise to Monte-Carlo. This serendipitous encounter marked the beginning of a legacy that would span decades, serving royalty, celebrities, and design connoisseurs worldwide.
Over 60 years later, his son, Kamyar Moghadam, carries forward this heritage while bringing a distinctly modern, daring vision to contemporary rug-making. Today, the Maison Moghadam x Eichholtz collaboration represents a perfect marriage of Old World craftsmanship and 21st-century design innovation.
The Designer's Vision: Kamyar Moghadam
Raised in an environment where craftsmanship and beauty were woven into everyday life, Kamyar Moghadam graduated from the prestigious Parsons School of Design and followed in his father's footsteps with his own distinctive approach. He describes his design philosophy as "a little daring, a little rebellious."
In an exclusive interview, Moghadam explains: "Rugs are what I know best. When I looked at the Eichholtz world, I saw a space where my insight could bring something new: a fresh interpretation of what a rug can do in a contemporary interior."
Creating the Collection: A Meeting of Minds
The collaboration began at Maison & Objet, where Moghadam met with Eichholtz's leadership. The connection was immediate—they shared the same instinct for how a space should feel: refined, modern, elegant, and anchored in quality.
Moghadam's challenge was to expand Eichholtz's design vocabulary without compromising the brand's distinctive identity. His vision: to introduce a broader spectrum of what a rug can be within contemporary interiors.
The Collection: Five Distinct Statements
Each piece in the Maison Moghadam x Eichholtz collection speaks a different design language:
Langdon (N° 120761, 120762)
Available in 200 x 300 cm and 300 x 400 cm. A modern composition with a deconstructed panel layout, this rug challenges traditional geometric pattern-making by breaking symmetry in intentional, artistic ways.
Marlton (N° 120765, 120766)
Features thousands of hand-cut scales, creating subtle color shifts and exceptionally rich texture. The hand-crafted technique creates depth that changes as light moves across the surface throughout the day.
Blakemore (N° 120767, 120768)
A retro-inspired, almost pixelated design made from tiny wool loops. This piece reinterprets vintage motifs through a contemporary lens, bringing nostalgia with modern sensibility.
Featherstone (N° 120769, 120770)
A geometric pattern that's deliberately "half-erased" for a rebellious edge. This piece embodies Moghadam's philosophy of mixing the traditional with the contemporary—creating tension that feels authentic rather than staged.
Mayfield (N° 120763, 120764)
Inspired by nature, this botanical rug uses hand-trimmed pile to give leaves real depth and dimension. It's proof that natural motifs can feel contemporary and sophisticated when approached with artistic intention.
Techniques: Where Tradition Meets Innovation
Each rug in this collection showcases specialized handcrafting techniques:
Hand-Cut Scales: Creating subtle texture and tonal variation, this labor-intensive technique produces rugs with depth and visual intrigue from every angle.
Deconstructed Panel Layout: Breaking traditional symmetry while maintaining visual harmony—a technique that requires both technical skill and artistic vision.
Hand-Trimmed Pile: Allowing designers to create dimensional effects with botanical and organic motifs, this technique adds tactile interest and visual movement.
Wool Loop Construction: Using tiny wool loops to create pixelated, retro-inspired designs that feel both nostalgic and contemporary.
The Philosophy: Authentic Living
When asked about his design approach, Moghadam emphasizes: "Interiors should feel authentic, not staged or timid. With the right mix of textures and techniques, you can take a quiet motif and turn it into something much more expressive. That tension between the traditional and the contemporary is where I feel most at home creatively."
This philosophy permeates every piece in the collection. These aren't safe, conventional rugs—they're artistic statements that encourage homeowners to express their individuality and embrace design courage.
Color as Emotion
Moghadam's approach to color deserves special mention. He views color not as decoration, but as emotion—vibration, personality, energy. "People often fear color, and I've spent my career showing them they don't have to," he explains. "A space becomes far more interesting when you allow color to express your identity and your courage. Bold doesn't need to mean loud; it can be subtle, layered, unexpected."
This philosophy means that even neutral rugs in the collection carry emotional weight. Moghadam's personal favorite—the ivory piece with thousands of subtle hand-cut shapes—demonstrates this perfectly. "It looks minimal from afar, but up close it has a richness and precision that I love," he notes.
Styling with Maison Moghadam Rugs
Moghadam offers this essential styling tip: "Mix worlds. Pair a geometric rug with a curved sofa, a fluid shape to bring softness against something architectural. When you combine unexpected elements, you create emotion—that's the essence of good design."
This approach means you can pair:
- Langdon's deconstructed geometry with organic, curved furniture shapes
- Marlton's textured scales with monochromatic, minimalist interiors
- Blakemore's retro aesthetic with contemporary furnishings for juxtaposition
- Featherstone's rebellious pattern with refined, classical pieces
- Mayfield's botanical design with modern, streamlined silhouettes
Investment in Quality
In an age of fast furniture and trend-driven design, Moghadam emphasizes the importance of investing in quality pieces. "Most importantly: don't decorate to please others. Choose pieces that reflect who you are."
Handcrafted rugs represent some of the most durable, long-lasting investments in interior design. A quality rug will anchor a room for decades, developing character and patina while maintaining its structural integrity.
Available at Fabulous Home
The complete Maison Moghadam x Eichholtz rug collection is now available at Fabulous Home (fabuloushomestore.com). Available in multiple sizes and spanning diverse design languages, these rugs are ideal for:
- Luxury residential projects
- High-end hospitality spaces
- Design-forward apartments and homes
- Anyone seeking to anchor their interior with authentic, handcrafted artistry
Discover how a Maison Moghadam rug can transform your space, adding depth, character, and a sense of intentional design that speaks to your personal style.